ACHIEVING THE IMPOSSIBLE’ BOOK LAUNCH BY LEWIS GORDON PUGH

- 28 July 2010

‘ACHIEVING THE IMPOSSIBLE’ BOOK LAUNCH BY LEWIS GORDON PUGH IN PORT ELIZABETH

SUPPORTED BY THE ANIMAL WELFARE SOCIETY AND BORN FREE FOUNDATION IN THE EASTERN CAPE

“Each one of us, however ordinary we may appear is capable of extraordinary acts. When you believe in yourself, you can achieve the impossible”

Lewis Gordon Pugh visits Port Elizabeth to launch the SA Number 1 bestseller ‘Achieving the Impossible’ and give a motivational speech on the 20th August 2010 at the Feathermarket Hall in Port Elizabeth at 7am.

In 2007, Lewis stood on the edge of sea ice at the North Pole, wearing just his goggles and a Speedo. The water into which he was about to plunge was minus 1.7 Centigrade. This was no in-and-out dip into the world’s coldest water. Lewis was about to undertake the first long-distance swim across the North Pole. There was a very good chance he might die. Lewis became the first person to swim at the North Pole, in temperatures that would kill a normal person, to raise awareness of climate change. Nicknamed ‘the human polar bear’ for his ability to raise his body’s core temperature at will, he has pioneered swims in the world’s most hostile waters, redefining what is possible to achieve. A former solder in the British SAS, Lewis will tell his fantastic story in Port Elizabeth, from his childhood in England until the age of ten, growing up with his ‘hero’ and father, a Surgeon Rear Admiral, to his family’s relocation to Grahamstown, through his training in the world’s most elite special forces unit, to his recent swim under the summit of Mt Everest, to where he is today – an ambassador for environmental protection. Driven by nothing more than deep belief, he has achieved things most would regard as impossible. Polar protector, international speaker, athlete and world-class explorer, Lewis is the much needed role model for our times.

Lewis will speak about what it takes to “Achieve the Impossible” from having a clear vision to planning and preparation, leadership, teamwork, courage and vasbyt. His story is inspiring, entertaining and thrilling in equal measure.

If you would like to attend this exceptional talk and ask Lewis any question or would like to purchase a signed copy of his book, book your seat with Sharon Burger on Tel: 041 366 1660 or email assistant@animalwelfarepe.co.za. Tickets range from R225-00 per person, which includes a continental breakfast and the opportunity to win some fantastic prizes. Attendees will also have the opportunity to have a photograph taken with Lewis. All proceeds of this event will be donated to the Animal Welfare Society and The Born Free Foundation in the Eastern Cape. The Animal Welfare Society and the Born Free Foundation in the Eastern Cape will also be announcing their Unsung Hero’s at this event.